Ella’s Kitchen and TerraCycle launch Nursery Brigade and Collection Contest to recycle used baby food pouches
Winning nursery to receive £1,000 worth of sensorial toys
13 June 2012: Ella’s Kitchen and TerraCycle today launch the Ella’s Kitchen Nursery Brigade and Collection Contest. The Brigade and contest are open to nurseries across the UK and enable nurseries to collect difficult to recycle used baby food pouches that would otherwise go to landfill, raising money in the process for nurseries, schools or charities. The Brigade also teaches children and parents the importance of recycling in a practical way.
To join the Ella’s Kitchen Nursery Brigade, nurseries simply sign up for free at www.terracycle.co.uk/en-UK/brigades/ellas-kitchen-nursery-brigade.html and begin collecting and returning any brand of used baby food pouches. Two pence is earned for the weight of each pouch that is returned for the nursery, school or charity of the sending nurseries choice. The free programme even covers all postage costs, with participants able to download free Royal Mail labels from the website to return the pouches!
The waste baby food pouches will be recycled by TerraCycle into affordable, eco-friendly new products such as watering cans, waste bins and garden benches. This process of directly reusing baby food pouch materials, that would otherwise have a very short lifecycle, to make more durable longer-lasting products means that a smaller volume of raw materials then need to be extracted from the earth to produce the new products.
The Brigade is part of the Ella’s Kitchen Feed our Senses nursery campaign – a free resource Ella’s Kitchen provide to nurseries offering them resources and activities that help nurseries develop healthy eating habits with the little ones in their setting. To support the launch of this new Brigade Ella’s Kitchen are offering every nursery who sends in 100 pouches the chance to win £1,000 worth of sensorial toys from TTS Group. For more information and to register for the Ella’s Kitchen Feed our Senses nursery campaign visit: http://www.ellaskitchen.co.uk/are-you-a-nursery/
Chris Jenkins, from the Giving Stuff Back team at Ella’s Kitchen commented: “We love to give stuff back at Ella’s Kitchen and so we’re really excited to launch the Ella’s Kitchen Nursery Brigade and Collection Contest. Both not only help to make our planet tidier by diverting thousands of pouches from rubbish bins but will also help to raise money for nurseries and charities across the UK. Plus kids and parents will be educated and inspired by this easy, fun new way to recycle.”
It’s easy to join the fun and give stuff back:
To find out more about the Ella’s Kitchen Nursery Brigade or for a nursery to sign up visit www.terracycle.co.uk/en-UK/brigades/ellas-kitchen-nursery-brigade.html . For full details of the Ella’s Kitchen Nursery Collection Contest see www.terracycle.co.uk/en-UK/ellas-kitchen-nursery-collection-contest .